What is a Big Wig?
A Big Wig is a community leader who has a passion for helping others. In this case, a Big Wig is a community leader who has a passion for helping the under-insured women in our community receive access to breast health care. A Big Wig is willing to make a commitment to fundraising at lease $1,000 to provide services for these women.
Komen Big Wig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.