Name: Curt Perry
Title: President/CEO
Company: Pioneer Federal Credit Union

Fundraising Goal: $3,500

Why are you participating?
I am participating because as CEO, I am a “numbers guy” by trade.  In 2018 alone, it is estimated that 266,000 women will be diagnosed with invasive breast cancer and nearly 41,000 women are expected to die from breast cancer.

It is frightening to be a “numbers guy” while acknowledging that 1 out of every 8 women will be diagnosed with breast cancer during their lifetime.  That is an alarming outlook just considering my immediate family which includes my mother, mother in law, wife, 2 daughters, 2 sisters, and 2 sister in laws.  It is also concerning as I consider our team at Pioneer Federal, we have 162 employees which includes 137 women.  With an average of 1 out of every 8, that equates to one diagnosis in my immediate family and 17 more in my work family.  That statistic is very relatable, we all have a long list of women that are near and dear to us.

Our vision at Pioneer Federal Credit Union is to have a purpose-driven culture that empowers employees to help members and communities thrive.  As a company, Pioneer has a deep commitment to supporting our communities, supporting Idaho, and making a difference.  We DO have a purpose driven culture, and if my pink hair can fuel donations that benefit breast healthcare, then so be it.  I strive to do the right things because they are the right thing to do, and participating as a Big Wig is the right thing to do.

Thank you for your generous donation.  Breast cancer statistics are frightening by nature, all except for one.  Worldwide there are more than 6 million breast cancer survivors, your generous donation will help drive that number even higher.